Assistant Professor Dr. Mrinal Mukherjee, PG Student Scholar Manami Bhadra
Abstract- Remote work has become increasingly prevalent, especially among younger generations deeply connected through digital platforms. While some argue that traditional office environments foster better communication and engagement, this article posits that remote work, when strategically managed, can offer equal or greater benefits. By understanding personality traits and harnessing psychological principles underlying social media engagement, organizations can create a more productive, connected, and dedicated remote workforce. The article explores how integrating social connectivity strategies enhances employee engagement, delves into the role of personality traits like introversion and extroversion, and examines how future talent trends may impact organizational success. Data and research findings are presented to support these assertions, emphasizing that companies resisting these changes may limit their access to emerging talent shaped by new cultural preferences.
