Authors-Assistant Professor Dr. M. Kowsalya, Mr. A.Keerthivarma
Abstract- This study is undertaken to find the factors influencing consumer preference towards selected international clothing brand in Coimbatore city. The main goals of this research are to find the factors affecting consumer preference towards international brand, to analyze the signification of demographic profile of consumer affecting the preference for international brand of clothing and to investigate the relationship between incomes spending on clothing leads to purchase of international brand with these spending. This study was carried out using descriptive research design. The selection of research was done using convenience sampling method where in 50 percentage of the total population was taken as the sample for the research. Total of 134 sample participants were chosen by using simple percentage analysis and factor analysis method. This research con-tributes to raising awareness among the retail store managers on the factors that influence customers.
