Authors-Assistant Professor Dr. M. Manjula, Mr. V. S. Pranav
Abstract- The expansion of e-commerce within Coimbatore City has led to the significant importance of the final stage of delivery in guaranteeing customer contentment and business prosperity. This re-search focuses on exploring the obstacles faced by e-commerce delivery staff in Coimbatore City during the ultimate phase of the delivery process. By utilizing qualitative interviews, surveys, and observations, information was gathered from delivery personnel employed by different e-commerce companies in the locality. The research utilized a combination of descriptive and analyt-ical research methods. The sample consisted of 100 participants selected from Coimbatore city. The analysis involved the use of simple percentage, ranking, and Chi-square tests. The results of the study can contribute to the advancement of innovative strategies aimed at improving the effi-ciency, dependability, and sustainability of e-commerce delivery services, which would benefit businesses and customers alike. To summarize, this research on the challenges encountered by last-mile e-commerce delivery centers provides insights into the key factors that impact the opera-tional effectiveness of delivery services within the e-commerce sector.
