Authors-Sarthak Hirekhan
Abstract- In the era marked by rapid technological advancements and shifting financial landscapes, the adoption of digital payments has become a pivotal phenomenon. This qualitative study delves into the intricate landscape of Unified payments interface (UPI) adoption patterns and perceptions. The survey also helps us to determine whether consumers are quickly embracing the shift to a less-cash society and how respondents are utilizing digital payments. We employed a well-designed structured questionnaire as a research approach to assess the extent of public preference for UPI and various other digital payment methods. A total of 53 respondents from parts of Nagpur & Pune provided the primary data. Understanding the respondent’s motivations and attitudes concerning online UPI payment apps was made easier. Among the 53 respondent’s it was observed that a significant majority of 98.1% indicated that they generally prefer UPI for making various online purchases which shows us the growing popularity of UPI and its convenience and also a majority of 60.4% responded as Very satisfied using UPI. This suggests that the majority of the respondents have had highly positive experiences with UPI, finding it to be reliable. Gathering data from rural areas or various merchants across these regions poses a research constraint.
