Authors: Assistant professor Dr.Vaishali D Nikam
Abstract: This study examines major factors affecting the investment behavior of individuals who invest in mutual funds through systematic investment schemes (SIPs). Acquired in Pune City, research surveyed 122 investors, which were selected using a feature sampling technique. The data was collected through a structured questionnaire and analyzed using descriptive figures such as a multiple regression analysis to assess the relationship between demographic and practical factors, as well as descriptive figures such as the percentage, mean and standard deviations.The results throw light on the fact that four primary demographic variables – Ayu, Income, Education and Business – SIP leave a significant impact on investors' investment behavior. Small investors with high levels of education and income demonstrate more active investment behavior, while business status also plays an important role in shaping investment preferences. Beyond demographics, findings show that investors are also directed by behavior and psychological factors. Risk and withdrawal perceptions, perceived ease and convenience of investment, and recommendations of peers, advisors, or family members were found to further shape the decision -making patterns.These insights provide meaningful implications for both physicians and policy makers. For asset management companies, understanding of demographic and behavioral drivers of SIP participation can help designing more targeted and investor-friendly strategies. For investors, the study underlines the importance of aligning risk tolerance, financial goals and available information with available information. Overall, research contributes to a deeper understanding of SIP investment behavior in an urban context, offering evidence that can support more inclusive and effective financial planning strategies.
DOI: https://doi.org/10.5281/zenodo.17121153
