Authors: Ranjan Kumar, Dr Pawan Kumar Sharma
Abstract: Digital transformation has emerged as a critical strategic imperative for banking institutions worldwide, fundamentally reshaping operational processes, customer interactions, and employee work environments. The State Bank of India, as the largest public sector bank in India, has undertaken comprehensive digital transformation initiatives over the past decade to remain competitive in an increasingly technology-driven financial services landscape. This research examines the impact of digital transformation on job satisfaction among employees of State Bank of India branches in Patna district, exploring both positive and negative dimensions of this organizational change. Through a mixed-methods approach combining quantitative surveys and qualitative interviews with 150 employees across various hierarchical levels, this study reveals that digital transformation has created a complex and multifaceted impact on employee job satisfaction. The findings indicate that while digital tools have enhanced operational efficiency, reduced manual workload, and provided opportunities for skill development, they have simultaneously introduced challenges related to technological adaptation stress, changing job roles, and concerns about job security. The research identifies key factors influencing job satisfaction in the context of digital transformation, including adequacy of training programs, management support, perceived usefulness of digital tools, work-life balance implications, and career advancement opportunities. The study concludes that the net impact of digital transformation on job satisfaction is moderately positive, contingent upon effective change management strategies, comprehensive training initiatives, and organizational support systems that address employee concerns while leveraging the benefits of technological advancement.
