Authors: Dr. Mantosh Yadav, Dr. Rajkumar Singh
Abstract: This study explores the relevance of folk arts and textures in modern fashion innovations, emphasizing how tradition and contemporary trends intersect to create culturally rich, sustainable fashion. It demonstrates that fashion is not merely an imitation of Western styles or fleeting trends but a dynamic process integrating heritage, artistry, and modern sensibilities. The revival of Indian folk arts—such as Madhubani, Warli, Phulkari, Patola, Ikat, and Kalamkari—within contemporary clothing represents a cultural renaissance, empowering artisans economically and fostering youth engagement with cultural heritage. Youth play a crucial role by adopting traditional arts in innovative forms, transforming fashion into a medium of identity, pride, and self-expression. The study highlights the centrality of texture, noting that handloom fabrics and natural fibers provide authenticity, emotional depth, and a sustainable experience for consumers. Indian folk-inspired fashion has gained international recognition, with motifs and textures showcased at global fashion hubs, creating economic opportunities for artisans. Despite challenges posed by fast fashion, counterfeit products, and production costs, digital platforms, e-commerce, and the sustainable fashion movement present opportunities for growth and wider outreach. Ultimately, the integration of folk arts and textures into modern fashion reinforces sustainability, ethical practices, and cultural richness, positioning fashion as a bridge between tradition, identity, and global progress.
