Authors: Associate Professor Dr. Aphisavadh Sirivadhanawaravachara
Abstract: Social-media is becoming super important for tourism promotion, especially in Thailand, which is a big travel spot worldwide. As things change online, tourism groups are using social media to get the word out about places to visit, what they offer, and cool experiences. This study looks at how different social media sites affect tourism promotion between generational groups in Thailand by 2030. The research focuses on Baby Boomers, Generation X, Millennials, and Generation Z. It pinpoints which platforms work best for each group. It turns out that Millennials and Gen Z respond better to Instagram and TikTok since they’re all about images and short videos. Baby Boomers and Gen X usually like Facebook and blogs. These platform choices, based on age, really change how people make travel plans. The study gives tourism marketers some ideas on how to make their online marketing fit each group. By knowing how each generation uses social media, tourism groups can get more interaction, make their marketing better, and help tourism grow in Thailand for the long haul. This research helps us get a better grip on how social media shapes what people do and gives practical advice on making tourism promotion plans better.
