Assessment of Wastewater Management in Kano Metropolis, Kano State, Nigeria
Authors-Simon Stephen Mshelia
| DOI: 10.61463/ijrtssh.vo2.1.issue1.101 |
Factors that Affects Prevention of Gender based Violence against Women in Case of Adama City
Authors-Fikadu Getachew Mideksa
| DOI: 10.61463/ijrtssh.vo2.1.issue1.102 |
Assessing the Attitude of Students and Teachers Towards Learning English Lesson through Group Discussion in Case of Dr. Mohamed Dolal Sirad Secondary School Grade (10) Students in Focus
Authors-Mulusew Birara Yizengaw, Mulugeta Asnakew Tadesse
| DOI: 10.61463/ijrtssh.vo2.1.issue1.102 |
Health Issues in Gurez Valley: A Case Study of Block Badugam
Authors-Mansoor Ahmad Shiekh, Sheikh Showkat, Dr. Himabindu M
| DOI: 10.61463/ijrtssh.vo2.1.issue1.102 |
Celebrity Vs. Micro-Influencer Marketing: A Comparative Insight_953
Authors: Dr. Manish Singh
Abstract: In today’s digital age, social media has revolutionized the way brands connect with consumers. Traditional celebrity endorsements, once the gold standard of marketing, now face stiff competition from micro-influencers—individuals with smaller but highly engaged followings. As consumer behavior evolves, brands are increasingly questioning whether reach or authenticity drives better results. Celebrities have long been the face of major marketing campaigns, using their widespread fame to promote products. Their massive follower base and star power make them attractive to big brands aiming for broad visibility. However, studies suggest that modern consumers, especially younger generations, are becoming more skeptical of celebrity endorsements. Many perceive them as less authentic, as celebrities often promote multiple brands without a strong personal connection to the products they endorse. This detachment can reduce trust and, consequently, the effectiveness of celebrity-driven campaigns.
Notion Of Dharma Of Indian Philosophy And The Concept Of Religion Of The West
Authors: Dr. Mriganka Sankar Poddar
Abstract: If we look beyond myths, faiths, respective spiritual doctrines, and the practice of rituals, we shall see that the referent of Religion and Dharma is the same. The same Dharma becomes religion when we dress it with the clothing of rituals. Outwardly, in religions, we see only practices and rituals, and when we do not look into the heart of religions, we differentiate them according to external practices. We do not analyse the religious writings. Even due to an unknown factor, we do not show any interest to find out what remains left as the moral standard of a religion. We must know in this context that in Indian philosophy (or say in Indian code of conduct), notion of “dharma” plays an important role to build up a human character. This is namely to achieve mental steadfastness along with physical stability. These teaching includes the training of “celibacy” (i.e., which in broader sense includes the learning of how to restore one’s vital energy force). Unfortunately, after the colonial influence of British Ruling we have started to know that Indian aspect of “dharma” and English notion of “religion” are similar. This mistake has lead us to ignore the value of dharma that underlies this fundamental aspect of human life, which those great ancient saints, thinkers had set as the first among our four basic needs – dharma (to know moral code of conducts, and other true conditions of a righteous life), Artha (refers to both – our “need” and “money”, significantly, we first know our need, then give righteous effort in all regards to earn money to fulfil our need), kama (kama refers to our earthly needs that include both – the physical and also psychological desire), and moksa (spiritual liberation, which means to renunciate everything earthly and obtain complete freedom from suffering). In this paper, I shall discuss Indian aspect of dharma with reference to the religion of west to make it clear that, we should not take them as similar as what we actually understand about them at this juncture.
DOI: https://doi.org/10.5281/zenodo.17569474
