Authors: Swara Balana
Abstract: Astrology, which is a belief system predicated on the positions of the stars and celestial bodies, remains universally popular today, particularly with Gen Z. Astrology, in spite of its lack of scientific validity, continues to attract people from across the globe and cultures. This essay examines the psychological explanations for the ongoing belief based on both literature review and a small-scale survey. Main psychological principles—such as the Barnum effect, emotional comfort, and personality dimensions such as openness to experience—are explored to explain why astrology endures in a scientific era. Results indicate that astrology plays significant social and emotional roles and assists individuals in finding meaning, adjusting to uncertainty, and feeling understood.
DOI: http://doi.org/
