Proceeding July 2025, Bhopal, India
The Effectiveness Of Management Information System In Decision-Making: A Review_891
Authors: Ataullah Siddiqui
Abstract: Management Information Systems (MIS) are integral to modern organizations, providing essential support for decision-making processes. This review assesses the effectiveness of MIS in decision-making across various sectors. MIS enhances data management, facilitates efficient information flow, and supports strategic planning and operational activities. By enabling real-time access to critical information, MIS improves the accuracy, relevance, and timeliness of decisions. MIS can be defined as a collection of systems, hardware, procedures, and people that all work together to process, store, and produce information that is useful to the organization. It is an important system for every organization that needs to have to ensure they remain competitive in the market. The decision is consciously taken from a variety of alternatives and the consent of many is based on the goal of achieving the desired outcome. The review highlights key areas where MIS has significantly impacted decision-making, including resource allocation, performance monitoring, and strategic planning. It also discusses challenges such as data quality issues, system integration, and user adoption that can hinder the effectiveness of MIS. In this study, the paper focus to identify the key criteria that contribute to effectiveness in developing the “fit” MIS based on previous studies. Its success depends on proper implementation, user training, and ongoing evaluation.
DOI: http://doi.org/
Television In Transition: Content Diversification And Audience Segmentation In Post-Liberalisation India
Authors: Soumyabrata Sengupta
Abstract: This paper examines the transformation of television content in India following the economic liberalisation of 1991, with particular emphasis on the diversification of programming and the emergence of segmented audiences. Drawing upon historical context and policy changes, it traces how liberalisation enabled private broadcasters to challenge state monopoly, resulting in thematic channels and targeted content strategies that reshaped viewing habits across generations. The study also explores the impact of Over-The-Top (OTT) platforms, which have revolutionised content consumption by offering personalised, on-demand access and encouraging niche programming. By analysing audience behaviour and media market dynamics, the paper demonstrates how capitalist reforms and digital innovation together transformed Indian television from a state-driven, generalist medium into a competitive, audience-centric landscape. Index Terms- Social Media, Youth Behavior, Adolescent Psychology, Digital Communication, Self-Perception, Online Identity.
DOI: https://doi.org/10.5281/zenodo.16410844
Sentiment Mining Meets Marketing Strategy: AI Applications In Enhancing Consumer Engagement For Retail Brands In The Digital Era
Authors: Dr.Shrikant Jagtap
Abstract: The rapid growth of social media and e-commerce platforms has fundamentally changed the dynamics of consumer-brand interactions in the retail. The study examines the convergence of emotion mining and marketing strategies, focusing on the application of Artificial Intelligence (AI) -Power Sensitive Analysis tools in increasing consumer engagement. By analyzing social media interactions from major retail brands, research identifies the trends of the spirit and evaluates how emotional strategies affect marketing results. Results reveal a strong relationship between emotion-rich insight and effectiveness of consumer engagement initiatives. The study underlines the value of integrating AI-based spirit mining in marketing practices to strengthen brand positioning, improve accountability and promote real-time customer relationship management.
The Contribution Of Apprenticeship Schemes To Skill Development, Employee Retention, And Sustainability: Insights From Pune’s Automotive Manufacturing Sector
Authors: Rajesh Walmikrao Nagare, Dr. Mrs Vrushali Vasant Sable
Abstract: Training schemes have emerged as an important column in addressing skill differences in industrial areas of India. This study examines the role of trading programs in increasing skill development, improving employee retention and contributing to stability within Pune's motor vehicle manufacturing industry. Using a mixed-method approach in combination with structured surveys and intense interviews with HR managers, trainers and former trainees, this research highlights that training on structured learning ways and hands promote employment and organizational commitment. This conclusion underlines that a well -designed appreciation is supported by alliance and government initiatives with industry needs, not only promotes a skilled workforce, but also contributes to long -term trade stability through low business, increased productivity and greenery operational practices.