ICSSHT July 2025 Proceeding

8 Jul


Proceeding July 2025, Bhopal, India

The Effectiveness Of Management Information System In Decision-Making: A Review_891

Authors: Ataullah Siddiqui

Abstract: Management Information Systems (MIS) are integral to modern organizations, providing essential support for decision-making processes. This review assesses the effectiveness of MIS in decision-making across various sectors. MIS enhances data management, facilitates efficient information flow, and supports strategic planning and operational activities. By enabling real-time access to critical information, MIS improves the accuracy, relevance, and timeliness of decisions. MIS can be defined as a collection of systems, hardware, procedures, and people that all work together to process, store, and produce information that is useful to the organization. It is an important system for every organization that needs to have to ensure they remain competitive in the market. The decision is consciously taken from a variety of alternatives and the consent of many is based on the goal of achieving the desired outcome. The review highlights key areas where MIS has significantly impacted decision-making, including resource allocation, performance monitoring, and strategic planning. It also discusses challenges such as data quality issues, system integration, and user adoption that can hinder the effectiveness of MIS. In this study, the paper focus to identify the key criteria that contribute to effectiveness in developing the “fit” MIS based on previous studies. Its success depends on proper implementation, user training, and ongoing evaluation.

DOI: http://doi.org/

 

Television In Transition: Content Diversification And Audience Segmentation In Post-Liberalisation India

Authors: Soumyabrata Sengupta

Abstract: This paper examines the transformation of television content in India following the economic liberalisation of 1991, with particular emphasis on the diversification of programming and the emergence of segmented audiences. Drawing upon historical context and policy changes, it traces how liberalisation enabled private broadcasters to challenge state monopoly, resulting in thematic channels and targeted content strategies that reshaped viewing habits across generations. The study also explores the impact of Over-The-Top (OTT) platforms, which have revolutionised content consumption by offering personalised, on-demand access and encouraging niche programming. By analysing audience behaviour and media market dynamics, the paper demonstrates how capitalist reforms and digital innovation together transformed Indian television from a state-driven, generalist medium into a competitive, audience-centric landscape. Index Terms- Social Media, Youth Behavior, Adolescent Psychology, Digital Communication, Self-Perception, Online Identity.

DOI: https://doi.org/10.5281/zenodo.16410844

 

Sentiment Mining Meets Marketing Strategy: AI Applications In Enhancing Consumer Engagement For Retail Brands In The Digital Era

Authors: Dr.Shrikant Jagtap

Abstract: The rapid growth of social media and e-commerce platforms has fundamentally changed the dynamics of consumer-brand interactions in the retail. The study examines the convergence of emotion mining and marketing strategies, focusing on the application of Artificial Intelligence (AI) -Power Sensitive Analysis tools in increasing consumer engagement. By analyzing social media interactions from major retail brands, research identifies the trends of the spirit and evaluates how emotional strategies affect marketing results. Results reveal a strong relationship between emotion-rich insight and effectiveness of consumer engagement initiatives. The study underlines the value of integrating AI-based spirit mining in marketing practices to strengthen brand positioning, improve accountability and promote real-time customer relationship management.

DOI: http://doi.org/10.5281/zenodo.16536229

The Contribution Of Apprenticeship Schemes To Skill Development, Employee Retention, And Sustainability: Insights From Pune’s Automotive Manufacturing Sector

Authors: Rajesh Walmikrao Nagare, Dr. Mrs Vrushali Vasant Sable

Abstract: Training schemes have emerged as an important column in addressing skill differences in industrial areas of India. This study examines the role of trading programs in increasing skill development, improving employee retention and contributing to stability within Pune's motor vehicle manufacturing industry. Using a mixed-method approach in combination with structured surveys and intense interviews with HR managers, trainers and former trainees, this research highlights that training on structured learning ways and hands promote employment and organizational commitment. This conclusion underlines that a well -designed appreciation is supported by alliance and government initiatives with industry needs, not only promotes a skilled workforce, but also contributes to long -term trade stability through low business, increased productivity and greenery operational practices.

DOI: http://doi.org/10.5281/zenodo.16536886

Print Culture And The Making Of Public Opinion In The Bengal Renaissance: Implications For Inclusive Education Implementation In Rural Schools In India.

Authors: Samir Basak, Dr. Pradeep Kumar Kesharwani

Abstract: This article links two domains that are usually studied separately: (a) print culture and the making of public opinion during the Bengal Renaissance, and (b) the contemporary implementation of inclusive education in rural elementary schools in India. Using a policy implementation perspective, the study argues that inclusive education is not only a matter of legal mandates and administrative delivery, but also of how publics are formed through media, texts, and communicative institutions that shape what communities understand as legitimate, desirable, and feasible. The policy framework comprises the Rights of Persons with Disabilities Act, 2016 (RPwD Act, Section 16) and Article 24 of the UN Convention on the Rights of Persons with Disabilities (UNCRPD), both of which position inclusion as a rights-based obligation rather than discretionary charity. A qualitative-dominant comparative case study was conducted in a selected district, contrasting rural and semi-urban government elementary schools. Data sources included interviews with teachers, head teachers, parents, and district and block officials; classroom observations; facility and accessibility audits; and documentary analysis of policy circulars, training materials, and school-level records. Thematic analysis was organized around governance arrangements, institutional capacity, and street-level discretion. Findings show that (1) district-block-school coordination is mediated by paperwork and circulars that rarely translate into pedagogic support; (2) capacity deficits in rural schools (infrastructure, specialist access, multigrade constraints) narrow the range of feasible inclusion practices; and (3) teachers and school leaders routinely enact inclusion through discretionary coping, producing uneven participation outcomes. Drawing on Bengal Renaissance scholarship on contending print cultures and vernacular publics, the article proposes that implementation gaps persist partly because inclusive education has not been institutionalized as a local public norm through accessible, vernacular, and community-anchored communication systems. Policy recommendations emphasize capability-building governance, accessible information ecosystems, and safeguards against discretionary gatekeeping.

DOI: https://doi.org/10.5281/zenodo.18936612

Identity, Dignity, And Rights: Ambedkar’s Constitutional Vision And Marginalized Communities In India

Authors: Animesh Chowdhury, Dr. Pradeep Kumar Kesharwani

Abstract: It further explores the ways in which Ambedkar's constitutional ideal, as reflected in the concepts of dignity, equality, liberty and fraternity are materialised, negotiated or violated in everyday experiences of inclusion in rural India. Based on Section 16 of the Rights of Persons with Disabilities Act, 2016 & Article 24 of the UN Convention on the Rights of Persons with Disabilities, this study examines inclusion and exclusion of children with disabilities and other marginalized learners due to how administrative governance, institutional capacity and street level discretion plays out in the lived experience of inclusion in rural elementary schools in a selected district. The research used qualitative case study design embedded within a structured audit framework and is based on interviews with teachers, head teachers, parents, and block and district officials; classroom observations; school accessibility audits; and policy-document review. Thematic analysis identifies three core findings. First, district and block governance largely operates through procedural compliance and data reporting, which often displaces dignity-centered problem solving and weakens school-facing support. Second, capacity constraints (barriered infrastructure, uneven training, scarce specialist support, and multigrade classrooms) create a predictable gap between rights-based mandates and routine practice. Third, teacher and head teacher discretion becomes the main mechanism through which dignity is either produced (through adaptive pedagogy and peer-support routines) or denied (through informal exclusion, labeling, and lowered expectations). The article proposes a dignity-centered implementation lens that connects Ambedkar's constitutional morality to institutional accountability in inclusive schooling and offers policy recommendations to strengthen coordination, capacity, and rights-based school culture in rural contexts.

DOI: https://doi.org/10.5281/zenodo.18937987

The Making Of Colonial Kamrup: Economy, Society, And Cultural Change In A Frontier District

Authors: Shiladitya Das, Dr. Pradeep Kumar Kesharwani

Abstract: This conceptual paper examines how Kamrup was remade under British rule as a frontier district within the wider political economy of colonial Assam. Rather than treating colonial change as a simple story of modernization, the paper argues that Kamrup was transformed through an uneven set of linked processes: revenue extraction, market reorganization, administrative restructuring, urban growth around Gauhati, the formation of a new educated middle class, and the selective spread of print, schooling, and gendered reform. The district was neither a passive recipient of colonial policy nor an untouched cultural zone. It became a strategic space where imperial interests, local elites, peasant society, and vernacular cultural forms interacted in unstable ways. By bringing together district gazetteers, works on colonial Assam's economy, frontier studies, and scholarship on print culture and social reform, the paper shows that colonial Kamrup was produced through both integration and differentiation. It was integrated into imperial circuits of administration and exchange, yet internally divided by new hierarchies of class, gender, language, and space. The paper contributes to subregional histories of northeastern India by showing why the district scale remains essential for understanding the social and cultural textures of colonial rule.

DOI: https://doi.org/10.5281/zenodo.19046602

Effectiveness Of Tele-counselling And Hybrid School Counselling Models On Adolescent Substance Recovery Outcomes In Rural Darjeeling During And After COVID-19 (2019-2024)

Authors: Barun Haldar, Dr. S. K. Gupta

Abstract: This article analyzes the effectiveness and implementation dynamics of tele-counselling and hybrid (tele plus in-person) school counselling models for adolescent substance recovery outcomes in rural schooling contexts in Darjeeling District, India, during and after COVID-19 (2019-2024). The policy frame is the Rights of Persons with Disabilities Act, 2016 (Section 16 education duties) and the UN Convention on the Rights of Persons with Disabilities (Article 24 inclusive education), read alongside national telemedicine guidance and post-pandemic school psychosocial support initiatives. Using a mixed-methods embedded case study design, the study proposes triangulated evidence from stakeholder interviews (teachers, head teachers, parents, adolescents, officials), classroom and school-environment observations, referral pathway mapping, facility and privacy audits, and document review of district/block guidance and service protocols. Thematic analysis is linked to policy implementation theory, street-level bureaucracy, and institutional capacity. Findings show that tele-counselling can improve early access and continuity of contact for recovery support when travel costs, stigma, and provider scarcity block in-person services; however, effectiveness is uneven and depends on (a) governance coordination across education and health systems, (b) school capacity for privacy, follow-up, and safeguarding, and (c) teacher and leader discretion in identification, referral, and ongoing monitoring. Hybrid models perform best when tele sessions are paired with structured school routines (confidential space, scheduled follow-ups, family engagement, and referral completion support). Persistent gaps remain between legal-policy mandates and everyday rural realities, particularly for tea garden and remote hamlet contexts. The article provides actionable recommendations for district coordination, school readiness, workforce support, and monitoring of recovery-linked educational outcomes.

DOI: https://doi.org/10.5281/zenodo.19204576