Authors: Dr.Shrikant Jagtap
Abstract: The rapid growth of social media and e-commerce platforms has fundamentally changed the dynamics of consumer-brand interactions in the retail. The study examines the convergence of emotion mining and marketing strategies, focusing on the application of Artificial Intelligence (AI) -Power Sensitive Analysis tools in increasing consumer engagement. By analyzing social media interactions from major retail brands, research identifies the trends of the spirit and evaluates how emotional strategies affect marketing results. Results reveal a strong relationship between emotion-rich insight and effectiveness of consumer engagement initiatives. The study underlines the value of integrating AI-based spirit mining in marketing practices to strengthen brand positioning, improve accountability and promote real-time customer relationship management.
DOI: http://doi.org/10.5281/zenodo.16536229
