Untapped Opportunities For Development Of Tourism Sector: A Study On Natural Tea Plantations In Charaideo District Of Assam

26 May

Authors: Miss. Toni moon Changmai, Dr.Sarat Hazarika

Abstract: Assam occupies a prominent position in the worldwide tea sector and simultaneously holds immense tourism prospects. Charaideo District, the ancient seat of the Ahom Dynasty and UNESCO World Heritage Site (2024), simultaneously holds significant tea tourism potential alongside its archaeological prominence. Tea has succeeded in securing a significant international market in the current economy and it still observes growing demand among consumers. Following the identification of tea in Assam, its requirement has grown steadily. Assam’s climatic conditions and weather patterns are highly conducive for tea cultivation. Hence, Assam possesses the capacity to establish a tea commercial hub in India. Employing agrochemicals for tea production is hazardous to human well-being, earth as well as the environment. It has also diminished the fundamental organic characteristics of tea; therefore, currently the requirement for chemical free tea has been increasing. Charaideo is a region in Assam where several small tea growers have commenced the development of natural tea estates. Thus, this research aims to highlight the natural tea cultivation process in Charaideo district and what kinds of challenges are linked with natural tea and its prospective opportunities.