Authors: Professor Dr.R. Murugan
Abstract: The success of any organization largely depends on the motivation and satisfaction levels of its employees. This study aims to examine the factors that influence employee motivation at RSB Transmission (I) Ltd, located in Cheyyar SIPCOT. A structured questionnaire was used to collect primary data from employees across various age groups, education levels, and work experience. Statistical tools such as the ANOVA test were employed to analyse the relationship between demographic variables and key motivational factors. The findings reveal that promotion opportunities, fair increments, and positive work relationships significantly contribute to higher motivation levels among employees. The study highlights the importance of understanding employees’ needs and adopting appropriate motivational approaches to enhance productivity and organizational performance. Based on the results, recommendations are provided to help management develop effective strategies to maintain a motivated and satisfied workforce.
