Authors: Associate Professor Dr. Aphisavadh Sirivadhanawaravachara
Abstract: Thailand's hospitality industry is super important to the country's economy and brings in tourists from all over. But it's been hit hard by the COVID-19 pandemic. Now that things are picking up again, using Artificial Intelligence (AI) and going green are key. This paper looks at how AI, like chatbots and robots, can make hotels work better and give customers a better experience. It also talks about how important it is to be sustainable to cut down on waste, use resources wisely, and meet global standards. By looking at real examples and what's happening now in Thailand's hotels, it shows that not many are using AI yet. It also points out some problems with being sustainable, particularly with smaller hotels. The paper says that combining AI and sustainability can really change things for the better. If Thailand's hotels do this, they can stay competitive, bounce back easier, and be good to the environment.
