Assessing The Self-Efficacy Influence on Women’s Entrepreneurial Performance, Kodaikanal

13 Jan

Authors: Dr. Asid Ahamed L, Mr. K. Beema Rao

Abstract: In this study the researcher examines the influence of self-efficacy and entrepreneurial intention on women entrepreneurs in Kodaikanal. The study beliefs that entrepreneurial task is relate to business creation, management and employee performance. This research aimed to envisage the role of self-efficacy on women entrepreneurial performance among 130 women entrepreneurs in various business platforms located in Kodaikanal. Using a quantitative research design, primary data were collected through structured questionnaires from women entrepreneurs who operating in local, micro and small business. The study employed descriptive and analyze the collected data which indicate a positive and statistically significant relationship between levels of self-efficacy and the socio-demographic variables of entrepreneurial performance. It assists to take decision making, create confidence, and generate business resilience and growth orientation. The researcher adds to understanding the psychological factors that support women entrepreneurial activity and offer suggestions to the policymakers to develop flexible policies to enhance women entrepreneurs to develop their participation and enrich their performance in entrepreneurship.

DOI: https://doi.org/10.5281/zenodo.18228746