Authors: Abhishek Prakash Shende
Abstract: The global wedding industry, a sector historically characterized by fragmentation, high emotional stakes, and significant information asymmetry, is currently undergoing a profound digital transformation. This research paper provides an exhaustive analysis of the market potential and consumer acceptance of digital wedding planning platforms (DWPPs), with a specific focus on the middle-income demographic—a segment increasingly squeezed by inflationary pressures and shifting societal norms. Synthesizing data from market reports, consumer behavior studies, and technological forecasts, this report evaluates the efficacy of algorithmic solutions, artificial intelligence (AI), and integrated marketplaces in democratizing access to professional planning services. It explores the tension between the traditional "human touch" required for nuptial events and the efficiency of the "platform economy," analyzing adoption drivers, economic barriers, and the future of the "WedTech" ecosystem. The findings suggest that for middle-income consumers, digital platforms have transitioned from optional conveniences to essential financial and logistical infrastructure, driven by the need to optimize budgets in an era of rising costs.
