Authors: Ms. Sargam Bansal
Abstract: This research paper looks at the talent acquisition and employer branding practices at Tata Consultancy Services, which's one of the leading IT service organizations globally. Tata Consultancy Services is a company in the Information Technology industry. In the Information Technology industry, it is really tough to get and keep people so companies have to make it a priority. This study wants to see if the recruitment strategies and employer branding initiatives at Tata Consultancy Services are actually working to attract satisfy and keep employees. The research is based on a design that uses both primary and secondary data to get a clear picture. Primary data was collected from people who know about Tata Consultancy Services practices through questionnaires. Secondary data was gathered from company reports, journals and online sources. What the research found out is that people care most about having opportunities to grow in their careers feeling safe in their jobs and having a balance between work and life. Tata Consultancy Services has a reputation, good values and a great environment, for learning, which all contribute to making it a great place to work. The study shows that finding the people and making a company look good to workers are closely linked and very important for a company to do well. Tata Consultancy Services is good at taking care of its workers. It can do better by paying them fairly and not overworking them. This will make workers happier. The study also says that a company’s people management plans should match its business goals to be successful in the run and beat the competition.
DOI: https://doi.org/10.5281/zenodo.20266937
