Authors: Mr.Satheesh S, Mr. Sanjay J
Abstract: The banking industry is in utmost development. The emergence of internet and its widespread patronage provides an opportunity for modern transition in the banking industry. This in turn has an impact on transfer of Traditional banking towards Digital banking. The objective of the study is to analyse the factors influencing the banking customers towards digital banking adoption and determine the services that are attracted by banking customers. Primary data were collected from 68 respondents using structured questionnaire and the respondents were the banking customers of Coimbatore city. Non-Probability sampling method namely convenience sampling technique was adopted to select the sample respondents. Accordingly the collected data were analysed using discriptive statistics and ranking technique. The result of the study reveals the convenience factor influences the most and also the service of easy fund transfer attracts the banking customer to adopt digital banking.
DOI: http://doi.org/10.5281/zenodo.20615619
