Authors: Dr. Muthukumaresan, M., Dr.Sambath Kumar. B, Dr.V.Govindarajan, Dr P Balusamy
Abstract: The rapid expansion of digital commerce has changed how consumers search for, evaluate, purchase, and review products. This study examines the determinants shaping consumer attitudes toward e-shopping among consumers in Chennai, Tamil Nadu. A quantitative research design was adopted, and primary data were collected from 70 respondents using a structured questionnaire. The instrument covered demographic characteristics, perceived benefits and risks of e-shopping, trust in e-commerce platforms, and e-shopping behavior. The proposed analysis uses descriptive statistics, chi-square tests, one-way analysis of variance (ANOVA), correlation analysis, and multiple regression. These techniques are intended to examine whether consumer characteristics are associated with e-shopping behaviour, whether attitudes differ across demographic groups, how perceived benefits, perceived risks, and trust are related to behaviour, and which factors are the strongest statistical predictors of e-shopping behaviour. Because the raw dataset and computed outputs were not supplied, numerical results are presented as placeholders rather than invented findings. The study provides a structured framework for interpreting consumer attitudes in an urban Indian context and offers practical implications for e-commerce firms, payment providers, logistics operators, and policymakers. The main analytical expectation is that perceived benefits and trust will be positively associated with e-shopping behaviour, while perceived risks will be negatively associated; these expectations must be confirmed or rejected using the completed statistical analysis.
