Author Archives: Darsh_newIjrtssh

Authors: Akalya M, Mohammed Suhail Akthar, Dr.R.Karthik Abstract: This study examines the influence of social media marketing on customers’ purchasing behaviour and decision-making in the modern digital era. Social media platforms such as Instagram, YouTube, and Facebook have become essential … Read More »

Authors: Mr. Pankaj Lalwani, Shivangi Omar Abstract: The evolving dynamics of the modern workplace have brought increased scholarly attention to generational differences, particularly between Millennials and Generation Z. This study aims to provide a comprehensive theoretical and humanistic analysis of … Read More »

Authors: Marella Lakshmi Narasimha Abstract: This article looks at the complicated nature of diasporic identity and cultural memory in The Namesake and Midnight's Children. It focuses on how individuals navigate life across different cultures. Both novels feature main characters whose … Read More »

Authors: Aye Pa Pa Myo, Liping Chen Abstract: This study aims to explore categories of linguistic choices in Trump’s Inaugural Speech that mirror ideological stance and power relations within political discourse. The study employs a mixed quantitative-qualitative research approach, drawing … Read More »

Authors: Sudhansubala Sahoo, Dr S. Anand Reddy, Dr Kailash Chandra Nayak Abstract: A structured analytical framework is used to examine employee turnover in the private healthcare sector, focusing on organisational and job-related factors. The research uses primary data collected from … Read More »

Authors: Dr. Chittaranjan Nath Abstract: Raja Rao’s Kanthapura (1938) is one of the earliest Indian English novels to imaginatively reconstitute the Indian freedom struggle through a distinctly indigenous narrative mode. By situating the Gandhian nationalist movement in the microcosm of … Read More »

Authors: Mr. Parth Singh Yadav, Mr. Rohit Verma Abstract: Financial inclusion has emerged as a critical driver of socio-economic development, ensuring that individuals and businesses—especially those in underserved and rural areas—have access to useful and affordable financial products. In India, … Read More »

Authors: Mr. Sitansu Ranjan Swain, Mr. Vijaya Rudraraju, Ms. Sasmita Nayak Abstract: This study examines the role of Microfinance Institutions (MFIs) in poverty alleviation and economic development by extending financial services to financially excluded and underserved populations. MFIs improve access … Read More »

Authors: Ahmed Fahd Qasem Ahmed, Uthkarsh, Mahamat Cherif, Tarun Kumar Pradhan Abstract: Solar paint is an emerging photovoltaic (PV) technology that enables buildings, vehicles, and other surfaces to generate electricity through a thin, paintable coating. Unlike conventional rigid solar panels, … Read More »

Authors: Assistant Professor Mrs. R. Mithuna, Mr. J. Yogeshwar Abstract: This study examines the impact of digital platforms on the growth of traditional rural businesses, focusing aon how technology-driven tools such as e-commerce, social media, and digital payment systems are … Read More »