Research Scholar Krishna Hiloidari, Professor Jhimli Bhattacharjee
Abstract- Nowadays, social media has become the need of global society. It’s not just a source of entertainment or information; it has also become a medium of empowerment. This paper attempts to sketch the role of social media platforms, which have become the main instruments of women entrepreneurs to spread the propaganda of their businesses and help them reach new global targets. Assamese women have their own position in the field of entrepreneurship. Their traditional engagement with activities like weaving, knitting, embroidery, beauty parlors, jam, jelly, pickle making, etc. to recent venturing into non-traditional traits has helped them to control the regional and national market and become empowered. This paper has used qualitative research, i.e., the exploratory case study method, to identify Assamese women entrepreneurs and study the insights, experiences, and emotions of their journey.
DOI: DOI: 10.61463/ijrtssh.vol.3.issue1.121