Authors: Assistant Professor Dr Heena sharma
Abstract: Effective communication is becoming one of the most important forms of capital alongside finance and technology. This paper analyzes how persuasive language, narrative strategies, and metaphors are converted into entrepreneurial currency intellectual property by examining literary rhetoric. It applies Fisher’s narrative paradigm, classical rhetorical theory, cultural entrepreneurship, and brand culture to construct a comprehensive framework explaining how brand owners use words to command investment, patronage, and brand legitimacy. By performing a thorough literature review as well as performing qualitative analyses on case studies like the Significant Objects experiment and Airbnb’s early cereal box pitch, the research showcases the narratives that increase credibility and trust are critical in creating measurable economic value. The study offers a balance by recognizing storytelling as a potential driver for venture success but warning against the overreliance on rhetoric when the results are untenable. This paper argues that the infusing literary rhetoric into entrepreneurial endeavors is neither ornamental nor trivial; it is a matter of profound strategic importance. Considering words as a form of capital enables entrepreneurs to create sustainable value and a competitive advantage in an arena that is fueled by narratives.
DOI: https://doi.org/10.5281/zenodo.15812547
