Authors: Dr. Aphisavadh Sirivadhanawaravachara
Abstract: Tourism and hospitality are important for Thailand's money and jobs. It's expected to keep growing until 2035 because more people are visiting from places like China, Japan, and India. So, knowing different languages is super important for giving good service. This study looks at how language affects tourism in Thailand. It focuses on how English and other languages can make tourists happier. By checking out how language is used now and how it will be used in the future, the study shows how important it is to teach service workers new languages. The results say that if people can speak more languages, tourists will be happier, and Thailand will do better in the world tourism market. The study gives some ideas on how to fix language problems and help the tourism industry grow by 2035.
DOI: http://doi.org/10.5281/zenodo.17759783
