Authors: Adekunle John Oluwole, Adeniyi Adedapo
Abstract: The flow of Tourists is usually not uniform. They vary according to nature of the tourism site, amenities and infrastructures available, services, security and awareness. Therefore, it is essential to evaluate the tourist patronage in other to explore the relationship between tourism site and level of patronage. The objective of this study was to analyse tourist patronage in Esie museum. Data on monthly flow of tourists were obtained from 2010 to 2024 from Esie Museum. Zaitum Time series decomposition method and Seasonal index were used in the data analysis. The result of the analysis shows that the dispersion characteristics of tourist patronage is high and there is differential pattern in the number of tourist patronage. The result also revealed that the number of tourist patronage exhibit an increasing trend. The seasonal index for period 1 (January), 8 (August) and 12 (December) shows an above average seasonal effect while the seasonal indexes in the periods 2 (February), 10 (October) and 11 (November) show a below average seasonal effect of tourists’ patronage. In term of percentage, the seasonal index indicates that tourists’ patronage in period 1, 8 and 12 are 2.14%, 7.14%, and 41.76% respectively while patronage in periods 2, 10, and 11 are 22.60%, 8.10% and 16.45% respectively. These results imply that there is an increase in tourists’ patronage in Esie museum from 2010 to 2024. Therefore, the study recommends that both the government and other stakeholders should continue to improve the amount of satisfaction derived from Esie Museum through the provision of modern amenities and improved services to enhance tourist patronage.