Authors: Jitendra Dash, Dr. Satyabrata Das
Abstract: The emergence of Over-the-Top(OTT) platforms has altered the production and narrative of regional film in India. This study examines the significant changes that Ollywood, the Odia film business, underwent between 2022 and 2026. During this period, the practice of making began to give way to fresh, realistic fictions. The following study uses a case study methodology to contrast Odia cinema’s tactics with those of the more well-known Bengali, Malayalam, and Marathi film industries. According to the research, smaller regional platforms like AAONXT and Kancha Lenka have contributed to the revival of Odia culture and the establishment of connections with individuals outside of India, despite the fact that major worldwide streaming services prioritise making local stories universal. According to the report, the secret to this shift is fusing ancient narratives with contemporary digital methods. Access to these films is still difficult for residents of remote areas, nevertheless, due to significant policy and infrastructure issues. According to the report, Ollywood and other such companies require a combination of robust government support and culturally authentic digital content in order to thrive over the long run.
DOI: https://doi.org/10.5281/zenodo.19334124
