Authors: Dr. Thokala Vijayakumar
Abstract: These days we live in a way where digital banking has become part of our daily life. Plus, it is a powerful way and the most sustainable means to delivering customer value. With a lot of focus is on becoming competitive in the just as highly regulated banking sector, every bank seeks to excel n delivering customer satisfaction. Digital technologies have advanced at a rapid pace in India and banks, financial institutions are gearing towards rendering support for digital banking services, which has facilitated them to be innovative. Purpose The purpose of this paper is to explore customers’ perception of digital banking activities and determine the drivers that influence acceptance and usage of these activities in the Indian banking space. In fact, partnered with a structured questionnaire survey from 80 respondents drawn across different demographic background. It used multiple regression to see how different variables like our assassinations, the Vietnam War, civil unrest etc. affected ops metrics.
DOI: https://doi.org/10.5281/zenodo.19467922
