Authors: Dr.V.O.Kavitha, Dr. Viji R, Director, Prof. (Dr.) Vellayan Srinivasan
Abstract: Investment decision-making under uncertain economic conditions has become increasingly complex due to inflation volatility, geopolitical instability, fluctuating interest rates, and market unpredictability. This study examines the factors influencing investment decisions among general working professionals during uncertain economic periods. Using a structured questionnaire administered to 100 respondents, the research analyzes the role of risk perception, financial literacy, income stability, and market confidence in shaping investment behavior. Statistical tools including descriptive analysis, Chi-square testing, and ANOVA are applied to assess relationships between variables. Findings reveal that economic uncertainty significantly alters investment preferences, leading investors toward safer and more diversified financial instruments. The study contributes to management and economics literature by identifying adaptive investment patterns and offering implications for policymakers and financial advisors.
DOI: https://doi.org/10.5281/zenodo.19590023
