Authors: Dr Surbhi DubeyMisra
Abstract: Artificial Intelligence (AI) has emerged as a transformative force in modern management practices by enhancing decision-making, operational efficiency, customer relationship management, and strategic innovation. This paper examines the integration of AI technologies into management functions and evaluates their influence on organizational performance. The study adopts a conceptual and analytical research design based on secondary data collected from scholarly articles, industry reports, and peer-reviewed journals indexed in Scopus and UGC-CARE databases. The findings indicate that AI-driven systems significantly improve managerial productivity, predictive analytics, strategic planning, and employee performance monitoring. However, concerns relating to ethical governance, data privacy, algorithmic bias, and workforce displacement remain critical challenges. The study concludes that organizations adopting responsible AI frameworks can achieve sustainable competitive advantage while ensuring ethical and transparent managerial practices.
DOI: http://doi.org/10.5281/zenodo.20151209
