Authors: Mr. Pedagadi Ramesh, Dr. G. Tulasi Rao, Dr. Malla Purna Suri Ganesh
Abstract: This study examines the impact of technological transformation on HR practices in multinational corporations (MNCs) in Visakhapatnam, India. It focuses on the adoption of digital HR systems, including e-HRM, AI, learning management systems, and digital performance appraisal tools, and their effects on recruitment, training, performance management, and employee engagement. Using a descriptive and analytical research design, data were collected from 220 employees through a structured questionnaire and analysed using percentage analysis, mean, standard deviation, and ANOVA. The study also explores differences in employee perceptions of technology-driven HR practices across demographic variables. Findings provide empirical evidence for aligning digital HR initiatives with organizational goals and employee needs, supporting strategic HR decision-making.
DOI: http://doi.org/10.5281/zenodo.18138977
