Digital Transformation in Matrimony: A Comprehensive Analysis of Consumer Acceptance and Market Potential of Digital Wedding Planning Platforms for Middle-Income Demographics
Authors: Abhishek Prakash Shende
Abstract: The global wedding industry, a sector historically characterized by fragmentation, high emotional stakes, and significant information asymmetry, is currently undergoing a profound digital transformation. This research paper provides an exhaustive analysis of the market potential and consumer acceptance of digital wedding planning platforms (DWPPs), with a specific focus on the middle-income demographic—a segment increasingly squeezed by inflationary pressures and shifting societal norms. Synthesizing data from market reports, consumer behavior studies, and technological forecasts, this report evaluates the efficacy of algorithmic solutions, artificial intelligence (AI), and integrated marketplaces in democratizing access to professional planning services. It explores the tension between the traditional “human touch” required for nuptial events and the efficiency of the “platform economy,” analyzing adoption drivers, economic barriers, and the future of the “WedTech” ecosystem. The findings suggest that for middle-income consumers, digital platforms have transitioned from optional conveniences to essential financial and logistical infrastructure, driven by the need to optimize budgets in an era of rising costs.
Language: The Arbiter of Thought, Perception and Reality
Authors: Sapana Awana
Abstract: Language is not merely a tool for communication but a fundamental framework through which human thought, perception, and reality are shaped and interpreted. This paper examines the role of language as an active mediator of cognition, arguing that linguistic structures influence how individuals conceptualize the world, form knowledge, and assign meaning to experience. Drawing on insights from linguistics, philosophy, cognitive science, and social theory, the study explores how language shapes perception, constructs social realities, and reinforces cultural norms and power relations. By analyzing the interplay between language and thought, the paper highlights the extent to which reality is not simply perceived but linguistically constructed. Ultimately, it argues that understanding language as an arbiter of reality is essential for grasping how knowledge, identity, and worldview are formed and transformed.
A Comprehensive Understanding of Remote Working on Employees’ Job Satisfaction for Employee Performance in the Sri Lankan Non-Banking Financial Sector
Authors: Chamil Prasad, Krishan Kumarapeli
Abstract: Remote working has become a well-known phenomenon in the world. With the revolution of technology and considering a few complexities in the world, remote working has become popular in the world’s industries. Especially in countries like Sri Lanka, with the effect of the COVID-19 pandemic period, remote working has become popular, and a lot of industries are willing to maintain the same practice. It has reported that some employees are unhappy with remote working, but companies can save a lot of money with remote working. But many findings have indicated that there is high performance and satisfaction among employees who are willing to work remotely. Sri Lanka, as a developing country, should have many considerations to uplift the economy. Therefore, industries have a crucial responsibility to contribute more effectively to achieving that while maintaining high performance in the competitive market. At the same time, employee satisfaction and motivation are regarded as another mandatory factor for industry performance. To ensure remote working is effective, this research process has designed to fill the very urgent vacuum. Based on the Job Demand Resource model, employee satisfaction with remote working has an impact on employee performance in the non-banking sector. A quantitative method will be used, followed by the deductive approach, this comprehensive research investigates 300 remote working employees using a questionnaire to identify Sri Lankan remote working employees’ satisfaction to maximize their working performances. The results indicated that there is a high level of job satisfaction among remote working employees and they have a higher job performance than other employees. Specially work life balance and the convenience regarded to be the main panaceas to maximize employee’s performance.
Perspectives On Employability Skills from the Point of View of A College Students
Authors: Gopi M, Dr. Manoj Kumar Sharma
Abstract: India has a great potential of youth as a considerable section of people are educated, although not formally employed, and are prepared to enter the labour force. In today’s competitive job market, it is not enough to have just educational qualifications. The true challenge is imparting methods to shorten the time frames that separate education and work in life education context. This research aims to investigate how important employability skills have become and which soft skills make graduates job ready. A survey that was exploratory in nature was done on 100 college students of the city Hyderabad , the sample was diverse yet academically homogeneous. The survey employed a semi-structured questionnaire that reported employability skills such as communication, leadership, time management, problem solving, teamwork, creativity and self-management. Through factor analysis and multiple regression analysis, we tested the effects of the different soft skills with overall employability, which were the variables. Researchers discovered a significant positive relationship between people’s levels of employability and their levels of core skills (Listening, Learning, Computer literacy, Logical reasoning, Team work, Work ethics and Organizational thinking). The findings of this research underline the pressing need for the HEIs to include structured training sessions / workshops on skill development as per current industry requirements. This research presents a novel contribution because it not only predicts the essential employability skills but also gradually forecasts the impact of structured skill building approaches on increasing student’s career readiness which has not been studied in the past.
Psychological Realism And Human Conflict In The Novels Of Vijay Tendulkar
Authors: Mr S. Rajasekar, Dr V.S. Saravanan
Abstract: Vijay Tendulkar’s novels are marked by intense psychological realism and a profound exploration of human conflict rooted in social, moral, and existential tensions. This study examines how Tendulkar delves into the inner lives of his characters, exposing suppressed desires, fears, guilt, aggression, and ethical dilemmas. His narratives portray individuals caught between personal impulses and rigid social structures, revealing conflicts related to power, gender, sexuality, violence, and alienation. Through stark realism and uncompromising honesty, Tendulkar presents human behavior as complex and often contradictory, shaped by both psychological forces and societal pressures. The analysis highlights how his use of psychological realism deepens the portrayal of conflict, making his novels powerful critiques of middle-class morality and institutionalized hypocrisy. Ultimately, Tendulkar’s fiction underscores the fragility of human relationships and the persistent struggle between conscience and survival.
DOI: http://doi.org/10.5281/zenodo.18278629
Innovative Green Finance Models for Sustainable Development in Chhattisgarh
Authors: Nagesh Mandavi
Abstract: Chhattisgarh, one of India’s richest states in minerals and forests, presents a paradox: vast natural wealth coexists with widespread poverty. The central challenge is achieving economic growth while conserving its abundant natural resources—especially given that nearly 44% of the state’s land remains under forest cover. This paper explores how innovative green finance models can help Chhattisgarh pursue environmentally responsible and economically inclusive development. After outlining the state’s socio-economic and ecological context, the paper reviews major green financial instruments such as green bonds, carbon credits and emissions trading systems, ESG investing, payments for ecosystem services (PES), and green microfinance or blended finance. For each instrument, practical applications suited to Chhattisgarh are proposed: municipal green bonds for clean urban infrastructure, forest-based carbon credit projects, ESG-driven investment in cleaner industrial practices, community PES schemes to support forest conservation, and microfinance products that promote climate-resilient agriculture. The paper draws on successful examples from India and abroad—including Indore’s oversubscribed green bonds, Himachal Pradesh watershed PES scheme, and Costa Rica’s national PES program—to demonstrate the feasibility of such models. It also identifies key barriers, including limited institutional capacity, regulatory gaps, and investor perceptions of risk, and suggests strategies such as strengthening policy frameworks, improving financial expertise, and encouraging multilateral agencies to share risk. The conclusion emphasizes that with supportive policies and coordinated action among government, investors, and civil society, green finance can unlock substantial investment for sustainable development, helping Chhattisgarh advance toward India’s broader climate and green growth goals.
Reviving Elegance: A Modern Interpretation of the Art Deco Era
Authors: Dr. Geetha Margret Soundri S, Monika G, Subhiksha S R, Dharani T, Afrid Suhaina R, Suganya N
Abstract: This project focuses on reviving the art deco elements and interpreting them in current fashion. Research, analysis, garment construction, survey, and result & discussion are the five main steps of the project, which explores the rich visual and cultural aspects of the Art Deco era, including its recognizable geometric patterns, rich textiles, striking silhouettes, and elaborate details. These traits are reinterpreted to fit contemporary fashion trends and tastes. Through in-depth investigation and imaginative testing is developed and constructed clothing that captures the essence of the time while sticking to modern aesthetics and practicality. A survey was conducted to the public to gather feedback on the impact and appeal of the revived designs and elements. The result reflects the promising blend of nostalgia and innovation. The project’s primary goal is to bring back historical details and incorporate them into everyday clothing.
Yatha Dravya Tatha Guna”: Philosophical Basis and Contemporary Relevance of Drug Substitution (Abhav Pratinidhi Dravya) in Ayurveda and Modern Medicine
Authors: Dr. Kannamal Chandrawadan Jadhav, Dr. Prasanna Tukaram Gavali, Dr. Anupama Santosh Patil
Abstract: The Ayurvedic principle “Yatha Dravya Tatha Guna” emphasizes that the therapeutic efficacy of a substance is determined by its intrinsic qualities (Guna) and actions (Karma) rather than its external form or nomenclature. In the present era, increasing scarcity of medicinal plants due to overexploitation, habitat destruction, and environmental changes poses significant challenges to the continuity of traditional therapeutic practices. Within this context, the Ayurvedic concept of Abhav Pratinidhi Dravya, or substitute drugs, provides a systematic and rational framework to ensure uninterrupted treatment while preserving therapeutic integrity. The objective of this study is to critically analyze the philosophical foundation of drug substitution in Ayurveda and to examine its conceptual compatibility with modern pharmacological principles. The study is based on a comprehensive review of classical Ayurvedic literature, including authoritative texts such as Bhavaprakasha, Yogaratnakara, and Bhaishajya Ratnavali. The criteria for substitution were examined through the lens of Rasapanchaka, encompassing Rasa, Guna, Virya, Vipaka, and Prabhava, along with their clinical relevance and therapeutic outcomes. In addition, modern scientific perspectives were incorporated by considering parameters such as phytochemical similarity and pharmacological validation using analytical techniques like TLC,HPLC and HPTLC. The findings indicate that classical Ayurvedic substitution primarily depends on the similarity of Karma and Rasapanchaka rather than botanical identity. Several traditional substitutions demonstrate remarkable therapeutic equivalence, such as the use of Shatavari as a substitute for Meda owing to comparable Rasayana properties, and Cyperus rotundus as an accessible alternative to Aconitum heterophyllum. Contemporary pharmacological evaluation supports these substitutions through the identification of comparable bioactive compounds, reinforcing the scientific plausibility of traditional practices.In conclusion, the concept of Abhav Pratinidhi Dravya plays a crucial role in ensuring therapeutic reliability, patient safety, and ecological sustainability. The integration of Ayurvedic principles with modern pharmacological validation highlights the relevance of substitution as a rational, evidence-informed approach to addressing the global scarcity of genuine medicinal resources. This convergence of ancient wisdom and modern science offers a sustainable pathway for the continued application of Ayurvedic therapeutics in contemporary healthcare.
DOI: http://doi.org/10.5281/zenodo.18326349