The Impact Of Social Media Context-Switch Otifications On Students’ Reading Attention And Comprehension: A Case Study of University Students in Uganda.
Authors: Dr. Adorable Kimulya
Abstract: There is a growing concern among parents and educators regarding students reading attention and comprehension in the face of continued use of social media, including unprecedented switching from academic work to social media; replacing their reading time with entertainment and /or chatting with friends. This study investigated the effects of social media context-switch notifications on university students’ reading attention and comprehension across university students in Uganda. The study utilized cross-sectional explanatory design using interview guides, a standardized academic reading passage, a reading comprehension test, an attention observation checklist, individual’s gadgets’ notifications tuned on. This is what simulated fulltime social media alerts. A total of 320 students from Gulu University, Mountains of the Moon university, St. Johns Baptist Ggaba Teachers’ Institute, Rwenzori International University, and Victoria University were sampled using stratified random sampling. Data was collected using a controlled reading task, a reading comprehension test, and a notification exposure checklist. Findings revealed that students frequently switched from reading activities to respond to what they deemed essential, following social media notifications. This significantly reduced sustained reading attention, concentration and comprehension. The study concludes that context-switch notifications act as cognitive disruptors, not only during academic reading, but also during other reading activities. Institutions should emphasize student self-regulation strategies, guiding them to disable all social media notifications to ensure digital literacy remains uninterrupted.
DOI: https://doi.org/10.5281/zenodo.20199554
The Impact Of Social Media Context-Switch Otifications On Students’ Reading Attention And Topic Name-“A Study On Personal Financial Planning And Saving Behaviour Of Salaried Employees”
Authors: Rutuja Santosh Thorat, Dr.Tejaswinee Ingle
Abstract: Personal financial planning plays an important role in achieving financial security and improving the standard of living of individuals. Salaried employees often face challenges in managing income, expenses, savings, investments, and future financial needs due to rising living costs and economic uncertainty. This study focuses on analyzing the financial planning practices and saving behaviour of salaried employees. The research examines factors such as income level, expenditure pattern, financial awareness, investment preferences, risk attitude, and saving habits that influence personal financial planning. The study aims to understand how salaried employees manage their finances and the importance they give to savings and investments for future goals such as education, retirement, emergencies, and wealth creation. Both primary and secondary data sources are used for the study. Primary data is collected through questionnaires and surveys from salaried employees, while secondary data is collected from journals, books, articles, and financial reports. The findings of the study indicate that income level, financial literacy, and awareness about investment options significantly affect saving behaviour and financial planning decisions. It is also observed that many salaried employees prefer safe investment avenues such as bank deposits, insurance, and provident funds, while fewer employees invest in market-linked instruments due to risk factors and lack of knowledge. The study concludes that effective financial planning helps salaried employees achieve financial stability, reduce financial stress, and improve future financial security. It also highlights the need for increasing financial education and awareness among employees to encourage better saving and investment practices.
DOI: https://doi.org/10.5281/zenodo.20204315
Communication Strategies Of Swachh Bharat Campaign: A Case Study
Authors: Darein Decastro, Amala T Chacko
Abstract: The Swachh Bharat Mission is one of the largest cleanliness campaigns undertaken in the world. It was launched by the Government of India in 2014 on the birth anniversary of Mahatma Gandhi. The main objective of the mission was to eliminate the practice of open defecation, improve solid waste management, and promote better standards of cleanliness and hygiene across the country. However, the success of such a large national campaign required more than just the construction of toilets and sanitation infrastructure. It also required a major change in people’s attitudes and behavior toward sanitation. Since hygiene practices are closely connected with social habits and cultural values, communication played an important role in influencing public awareness and encouraging participation in the mission. This study focuses on the communication strategy adopted by the Government of India for the implementation of the Swachh Bharat Mission. The research examines the different communication tools, media channels, and awareness initiatives used to spread the message of sanitation and cleanliness and to motivate citizens to participate in the campaign. The study uses a qualitative research approach to analyze government reports, campaign materials, and various communication strategies associated with the mission. Through this analysis, the research aims to understand how communication efforts helped in spreading awareness about sanitation and encouraging behavioral change among citizens. The findings of the study highlight the use of different communication methods, including mass media campaigns, community participation programs, and digital media platforms. It also emphasizes the importance of combining traditional communication methods with modern media tools to effectively promote the message of hygiene and cleanliness among the public. Additionally, the campaign encouraged the involvement of schools, local leaders, and civil society organizations to strengthen community engagement. Such collaborative efforts helped create a sense of collective responsibility among citizens and contributed significantly to sustaining long-term sanitation awareness and improved hygiene practices across different regions of the country.
DOI: http://doi.org/10.5281/zenodo.20226039
A Study On Talent Acquisition And Employer Branding Practices At Tata Consultancy Services
Authors: Ms. Sargam Bansal
Abstract: This research paper looks at the talent acquisition and employer branding practices at Tata Consultancy Services, which's one of the leading IT service organizations globally. Tata Consultancy Services is a company in the Information Technology industry. In the Information Technology industry, it is really tough to get and keep people so companies have to make it a priority. This study wants to see if the recruitment strategies and employer branding initiatives at Tata Consultancy Services are actually working to attract satisfy and keep employees. The research is based on a design that uses both primary and secondary data to get a clear picture. Primary data was collected from people who know about Tata Consultancy Services practices through questionnaires. Secondary data was gathered from company reports, journals and online sources. What the research found out is that people care most about having opportunities to grow in their careers feeling safe in their jobs and having a balance between work and life. Tata Consultancy Services has a reputation, good values and a great environment, for learning, which all contribute to making it a great place to work. The study shows that finding the people and making a company look good to workers are closely linked and very important for a company to do well. Tata Consultancy Services is good at taking care of its workers. It can do better by paying them fairly and not overworking them. This will make workers happier. The study also says that a company’s people management plans should match its business goals to be successful in the run and beat the competition.
DOI: https://doi.org/10.5281/zenodo.20266937
Higher Education Institutions In India: Emerging Trends And Challenges
Authors: Neelam Kuril
Abstract: Higher Education Institutions (HEIs) play a vital role in promoting knowledge, research, innovation, and sustainable national development. This study examines the evolution, significance, changing landscape, and major challenges faced by higher education institutions, particularly in the Indian context. It highlights the contribution of HEIs toward skill development, social transformation, technological advancement, and sustainability promotion through education and research. The study also discusses the impact of globalization, digitalization, educational reforms, and governance changes on modern universities. Furthermore, it analyses the growth and implementation of distance learning as an important component of contemporary higher education systems. Despite challenges such as inadequate infrastructure, funding limitations, and unequal access, HEIs continue to adapt and contribute significantly toward inclusive education, employability, innovation, and sustainable societal progress.
DOI: http://doi.org/10.5281/zenodo.20266936
Broken Clocks, Broken Laws: Caste, Trauma, And The Unmaking Of Time In The God Of Small Things
Authors: Mr. Atul Jaryal, Dr. Rakesh Kumar, Dr. Rakesh Kumar
Abstract: Arundhati Roy’s The God of Small Things occupies a central position in contemporary Indian English literature because of its radical engagement with caste oppression, trauma, memory, and temporality. This paper examines the relationship between caste violence and fragmented time in the novel, arguing that Roy’s nonlinear narrative structure reflects the psychological disintegration produced by social oppression. Through the experiences of Ammu, Velutha, Estha, and Rahel, the novel exposes how caste regulations—described as the “Love Laws”—control intimacy, identity, and historical memory in postcolonial Kerala. Drawing upon trauma theory, postcolonial criticism, psychoanalytic approaches, and caste studies, the paper demonstrates that the novel transforms time into a fractured and unstable experience. The narrative’s disrupted chronology, repetitive imagery, and fragmented language reproduce the cyclical return of traumatic memory. This study further argues that Roy uses childhood consciousness and linguistic experimentation to represent forms of suffering that exceed conventional language. Unlike realist narratives that move toward closure, The God of Small Things resists resolution and instead foregrounds emotional residue, silence, and historical continuity of violence. The paper also investigates how the body, space, and memory become politically charged sites within the novel. By linking caste-based violence with temporal dislocation, the study contributes to scholarship on trauma fiction and postcolonial literature. Ultimately, the paper argues that Roy’s novel portrays trauma not as an isolated personal event but as an inherited social condition embedded in cultural systems and historical structures.
DOI: http://doi.org/10.5281/zenodo.20281535