Authors: Dr Surbhi Dubey Misra
Abstract: The rapid adoption of remote work culture after the COVID-19 pandemic has significantly transformed organizational practices and employee expectations across India. Organizations increasingly rely on flexible work arrangements to improve employee satisfaction, productivity, and retention. However, sustaining employee engagement and long-term retention in remote work environments remains a critical managerial challenge. This study examines the relationship between remote work culture and employee retention among Indian employees working in information technology, consulting, education, banking, and service sectors. The study identifies major dimensions of remote work culture, including work-life balance, organizational support, communication effectiveness, flexibility, technological infrastructure, and employee well-being. Using a quantitative research approach, the paper develops a conceptual framework linking remote work practices to employee retention outcomes. The findings indicate that supportive remote work culture positively influences employee satisfaction, organizational commitment, and retention intentions. The study further highlights challenges such as social isolation, work overload, digital fatigue, and communication gaps that negatively affect retention. The paper recommends that organizations strengthen digital collaboration systems, mental well-being initiatives, flexible policies, and leadership support to improve employee retention in hybrid and remote work settings. The study contributes to the growing literature on human resource management, organizational behavior, and future workplace strategies in emerging economies.
DOI: http://doi.org/10.5281/zenodo.20581928
