Author Archives: Darsh_newIjrtssh

Authors: Ms. Aishwarya Naik Abstract: This study explores consumer perceptions of Cadbury Celebrations as a festive gifting brand in Mumbai, focusing on hedonic (emotional) and utilitarian (practical) purchase drivers. Based on a survey of 48 Mumbai, India based respondents, findings … Read More »

Authors: Amrita Priyam Abstract: Psychological stress is an unavoidable element of modern life and has been increasingly recognized as a significant biological factor influencing cancer development and progression. Stress hormones, especially glucocorticoids and catecholamine, are released through activation of the … Read More »

Authors: Md Munib Abstract: West Asia, once the cradle of ancient civilisations, now finds itself in a climate conundrum running out of water, food, and patience. The region's rivers are shrinking, soils are sulking, and deserts are quietly expanding their … Read More »

Authors: S. Persis, Dr. K Saraswathy Abstract: Elif Shafak’s Honour (2012) intricately explores the intersections of tradition, identity, and existential struggle within the context of diasporic life and patriarchal constraint. This paper examines how Shafak portrays the clash between inherited … Read More »

Authors: M. Geetha, Dr. K. Saraswathy Abstract: Indian children in every household grow up listening to stories rooted in Indian tradition and mythology. Indian mythology is a rich and diverse tapestry of stories and characters. Whether protagonists or antagonists, the … Read More »

Authors: S. Persis, Dr. K Saraswathy Abstract: Elif Shafak’s Honour (2012) intricately explores the intersections of tradition, identity, and existential struggle within the context of diasporic life and patriarchal constraint. This paper examines how Shafak portrays the clash between inherited … Read More »

Authors: Dr. Vikasdeep Singh Kohli, Mr. Kahondariya Jayeshbhai Talshibhai Abstract: Justice serves as the cornerstone of every legal system, representing the moral and institutional pursuit of fairness, equality, and social order. This research paper explores the concept of justice from … Read More »

Authors: Aisha Omran Salem Alghahwash Abstract: Social media platforms have become influential spaces for informal English language development, offering learners opportunities to engage with authentic input and participate in communication beyond classroom boundaries. This paper examines the pathways through which … Read More »

Authors: Malathi V, Shagun Tuteja, C Nagaraj Abstract: The information technology (IT) industry has experienced exponential growth globally, accompanied by escalating levels of occupational stress among its workforce. Junior IT employees, particularly those in the early stages of their careers, … Read More »

Authors: Dr. P. Sujatha Abstract: The adding frequence of Artificial Intelligence (AI) in advanced education underscores the necessity to explore its counter accusations on ethical, social, and educational dynamics within the sector. This study aims to exhaustively reviewing the impact … Read More »