Authors: Dr. Eswara MG
Abstract: This paper aims to develop a conceptual framework explaining how digital financial services literacy influences cryptocurrency investment intention in emerging economies. The study adopts a theory-based and integrative approach by synthesizing literature from digital finance, financial literacy, behavioural finance, and technology adoption research. Drawing on established theoretical perspectives, including financial literacy theory, technology acceptance models, self-efficacy theory, and Behavioral finance, the paper proposes a framework that links digital financial services literacy with cryptocurrency investment intention through key mediating and moderating mechanisms. The framework suggests that digital financial services literacy enhances crypto literacy and financial self-efficacy, which in turn strengthen individuals’ intention to invest in cryptocurrencies, while risk tolerance and trust in digital platforms influence the strength of these relationships. The study highlights that cryptocurrency investment decisions are shaped by both cognitive and psychological factors operating within digital financial environments. The proposed framework contributes to existing literature by integrating fragmented research on digital financial services and cryptocurrency investment into a unified theoretical model. From a practical perspective, the study provides useful insights for policymakers, educators, and financial institutions in designing targeted financial education and consumer protection programs that promote informed and responsible participation in digital asset markets. By offering a structured foundation for future empirical research, this paper supports the development of effective regulatory and educational strategies in the rapidly evolving digital finance landscape.
DOI: https://doi.org/10.5281/zenodo.18638860
