Authors: Assistant Professor Mrs. R. Mithuna, Mr. J. Yogeshwar
Abstract: This study examines the impact of digital platforms on the growth of traditional rural businesses, focusing aon how technology-driven tools such as e-commerce, social media, and digital payment systems are transforming rural economies. The research highlights how these platforms enable rural entrepreneurs to expand market access, improve operational efficiency, and enhance customer engagement beyond local boundaries. At the same time, it explores key challenges including limited digital literacy, inadequate infrastructure, and resistance to technological change. By analyzing both opportunities and constraints, the study provides insights into how digital platforms contribute to income generation, business sustainability, and rural development, while also identifying the need for supportive policies and training initiatives to maximize their effectiveness.
DOI: http://doi.org/
