The Impact of Generative Ai on Consumer Interaction Metrics
Authors: H.P.Lingesh, Guganesh M, Jyothi Lakshmi, Abinash, N.Naveen kanna Abstract: The rapid integration of Generative Artificial Intelligence (GenAI) has fundamentally transformed consumer-brand engagement, marking a transition from traditional, rule-based systems to the era of Agentic AI. Unlike predecessors characterized by … Read More »