Category Archives: Uncategorized

Authors: Mr.Sanjay.V.A, Mr.Nithish Kumar, Mrs.Chithra.B Abstract: The rapid expansion of e-commerce in India has significantly influenced consumer buying behavior, transforming traditional retail practices into digital-first experiences. Flipkart, one of India’s leading online shopping platforms, has played a crucial role in … Read More »

Authors: Ms.Janani S, Mr.Mohammed Basith, Dr.Prabhakaran.K Abstract: In emerging urban markets, the dynamic interplay between brand strategy and consumer satisfaction plays a critical role in shaping brand perception and loyalty. As these markets experience rapid urbanization, increased disposable income, and … Read More »

Authors: Chinmayee Behera Abstract: The Indigenous Knowledge System (IKS) provides a holistic and time-tested framework for education that emphasizes the complete development of an individual physically, mentally, emotionally, intellectually, and spiritually. In contrast to modern/contemporary education, which often prioritizes information … Read More »

Authors: Mahasweta Debnath Abstract: A pre experimental study was conducted to evaluate the effect of teaching and demonstration on knowledge and practices about colostomy care among mothers of children with colostomy wound admitted in selected hospital , Kolkata . The … Read More »

Authors: Chinmayee Behera Abstract: The Indigenous Knowledge System (IKS) provides a holistic and time-tested framework for education that emphasizes the complete development of an individual physically, mentally, emotionally, intellectually, and spiritually. In contrast to modern/contemporary education, which often prioritizes information … Read More »

Authors: Adithiya P Abstract: This study examines the historical evolution of Palliyam LP School, Thillenkeri, Kannur, and its contribution to educational and social transformation in rural Kerala. Using historical methodology, archival records, interviews, and local development documents, the article analyzes … Read More »

Authors: Mr. Akash R, Mr. Shri vishnu S, Mrs. Haseena N Abstract: Sustainable marketing has become essential in the agricultural sector due to increasing environmental concerns and changing consumer preferences. This study focuses on Ponni rice, a widely consumed non-basmati … Read More »

Authors: Mr.Satheesh S, Mr. Sanjay J Abstract: The banking industry is in utmost development. The emergence of internet and its widespread patronage provides an opportunity for modern transition in the banking industry. This in turn has an impact on transfer … Read More »

Authors: Ms. Sakthi C, Ms. Rithika S, Mrs. Jeya Padma Deepa I Abstract: In the digital age, financial budgeting software has become an essential tool for individuals and organizations to manage finances, plan expenses, and support effective decision-making. Despite its … Read More »

Authors: Ms. Durga P, Ms. Ruman Afrin S, Mrs. Jeya Padma Deepa I Abstract: The rapidly expanding digital marketplace, trust has become a fundamental factor influencing In transactions between consumers and unfamiliar sellers. Unlike traditional markets, digital environments lack physical … Read More »