Category Archives: Uncategorized

Authors: Associate Professor Dr. Aphisavadh Sirivadhanawaravachara Abstract: Social-media is becoming super important for tourism promotion, especially in Thailand, which is a big travel spot worldwide. As things change online, tourism groups are using social media to get the word out … Read More »

Authors: Dr. Ayesha Bhat, Dr. Naveen H Simon, Dr. Prarthana Phukan, Ms. Revathi G Maroju, Dr. Anisha Nallasamy, Dr. Beauty Chakraborty, Dr. Haripriya Kumaran, Ms. Pavithra Palaniappan Abstract: Background: A multidisciplinary, evidence-based strategy known as pulmonary rehabilitation (PR) has been … Read More »

Authors: E. Amsan, Dr. A.Vellaichamy Abstract: This paper attempts to highlight quantitatively the growth and development of the literature on sustainable development goals in terms of publications output as per SCOPUS database (2015-2024). During the study period a total of … Read More »

Authors: Ms. Aishwarya Naik Abstract: This study explores consumer perceptions of Cadbury Celebrations as a festive gifting brand in Mumbai, focusing on hedonic (emotional) and utilitarian (practical) purchase drivers. Based on a survey of 48 Mumbai, India based respondents, findings … Read More »

Authors: Amrita Priyam Abstract: Psychological stress is an unavoidable element of modern life and has been increasingly recognized as a significant biological factor influencing cancer development and progression. Stress hormones, especially glucocorticoids and catecholamine, are released through activation of the … Read More »

Authors: Md Munib Abstract: West Asia, once the cradle of ancient civilisations, now finds itself in a climate conundrum running out of water, food, and patience. The region's rivers are shrinking, soils are sulking, and deserts are quietly expanding their … Read More »

Authors: S. Persis, Dr. K Saraswathy Abstract: Elif Shafak’s Honour (2012) intricately explores the intersections of tradition, identity, and existential struggle within the context of diasporic life and patriarchal constraint. This paper examines how Shafak portrays the clash between inherited … Read More »

Authors: M. Geetha, Dr. K. Saraswathy Abstract: Indian children in every household grow up listening to stories rooted in Indian tradition and mythology. Indian mythology is a rich and diverse tapestry of stories and characters. Whether protagonists or antagonists, the … Read More »

Authors: S. Persis, Dr. K Saraswathy Abstract: Elif Shafak’s Honour (2012) intricately explores the intersections of tradition, identity, and existential struggle within the context of diasporic life and patriarchal constraint. This paper examines how Shafak portrays the clash between inherited … Read More »

Authors: Dr. Vikasdeep Singh Kohli, Mr. Kahondariya Jayeshbhai Talshibhai Abstract: Justice serves as the cornerstone of every legal system, representing the moral and institutional pursuit of fairness, equality, and social order. This research paper explores the concept of justice from … Read More »