Author Archives: Darsh_newIjrtssh

Authors: Research Scholar Akash Verma, Associate Professor Dr. Richa Pareek Abstract: Customer attrition has become a major challenge for organisations operating in highly competitive and digitally driven markets. Retaining existing customers is increasingly recognised as more cost-effective than acquiring new … Read More »

Authors: Abhinav Singh Dangi, Dr. Arun Kumar Yadav Abstract: The increasing demand for sustainable and energy-efficient transportation has accelerated the development of lightweight electric vehicles. Among the major structural components of an electric vehicle, the chassis plays a critical role … Read More »

Authors: Adeleye C. B, Akinwamide T. K. Abstract: Motivating students to engage actively and passionately in the study of poetry is a significant challenge faced by educators worldwide, particularly in the dynamic and culturally diverse educational landscape of Nigeria. Ado-Ekiti, … Read More »

Authors: Dr Surbhi Dubey Misra Abstract: Women entrepreneurship has emerged as a significant contributor to economic development, employment generation, and social transformation in developing economies. However, limited access to formal financial systems continues to constrain women-owned enterprises, particularly in rural … Read More »

Authors: Rohith M, Assistant Professor Dr. P.Vinodhini Abstract: This study, titled “A Study on Financial Data Analysis and Its Impact on Working Capital Management”, examines the role of financial data analysis in managing the working capital of Reverie Synaptic Pulse. … Read More »

Authors: Dr. Muthukumaresan, M., Dr.Sambath Kumar. B, Dr.V.Govindarajan, Dr P Balusamy Abstract: The rapid expansion of digital commerce has changed how consumers search for, evaluate, purchase, and review products. This study examines the determinants shaping consumer attitudes toward e-shopping among … Read More »

Authors: Assistant Professor K. Valarmathi, Assistant Professor S.Arunadevi, Assistant Professor J. Jabasteen Abstract: Luxury-brand consumption is influenced by more than functional product performance. Consumers may evaluate luxury brands based on perceived quality, exclusivity, status, identity expression, price, trust, purchase risk, … Read More »

Authors: Praveen Kumar.V, Assistant Professor Dr. P.Vinodhini Abstract: Accounts Receivable and Accounts Payable are important components of working capital management, particularly in the logistics industry where customer invoices, transport-related expenses, vendor settlements and other financial transactions occur regularly. This study … Read More »

Authors: Research Scholar Kawya Pandey, Professor Dr.Pramod Kumar Abstract: Indian English poetry offers a distinctive field for developing an eco-poetic framework in which nature is not merely represented as landscape or aesthetic ornament but functions as a repository of cultural … Read More »

Authors: Research Scholar Poonam Pareek, Dr. Vineet Kumar Purohit Abstract: This paper, titled Unmaking the ‘Ideal Woman’: Gender, Power, and Resistance in Chitra Banerjee Divakaruni's Heroines, explores how female agency and resistance is being depicted in selected novels of Chitra … Read More »