A Study on Consumer Perception of Sustainability in Branding Strategies
Authors: Srinidhi S ,Sarath Daniel S, Pujaa Sri M.S, Tharun, Shafiq Ahmad, Sarath Daniel S, Dr J.Salomi Backia Jothi Abstract: This study examines consumer perception of sustainability in branding strategies in the contemporary business environment. With increasing awareness of climate … Read More »