QR-Based Traceability As A Driver Of Consumers’ Willingness To Pay A Premium For Traditional Rice Varieties: Evidence From Tamil Nadu, India
Authors: Dr. K. Suganthi, Assistant Professor Mrs. P. Nisha, S. Abinaya, T. Sathiyavani, S. Thahaseen Sameeha, P. Nisha Abstract: Traditional rice varieties of Tamil Nadu, such as Seeraga Samba, Karuppu Kavuni and Mappillai Samba, are experiencing renewed consumer demand, yet … Read More »