Marketing Strategies of OTT Platforms for Regional Odia Content: A Case Study of AAO NXT and Industry Analysis
Authors: Jitendra Dash, Dr. Satyabrata Das Abstract: This study provides an in-depth case study-based analysis of marketing strategies implemented by OTT platforms for promoting regional Odia content in India, focusing on AAO NXT, Odisha’s premier independent OTT platform, alongside insights … Read More »